Is Pura Non Toxic? The Full Breakdown Of Materials Used (2024)

Non-toxic fragrances have gained popularity because it leaves your home smelling good without polluting your indoor air quality. When the term “non-toxic air freshener” is searched, Pura is on the top of the results which leads to many people questioning – Is Pura non toxic? In this post, we’ll break down the ingredients in Pura’s products so we can determine if it’s actually non toxic. Let’s get into it!

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What is Pura?

Pura is a home fragrance brand that offers a range of non-toxic products for everyday use. Here are all the products they offer:

Plug In Diffuser: Pura offers a wall plug-in diffuser that diffuses scent controlled by an app on your phone. You can create custom schedules so you can get scent when you need it and adjust the scent intensity. Their plug-in diffuser air freshener also allows you to mix and match scents to create your custom scent.
Car Freshener: Pura’s car freshener is designed to make your car smell amazing. It also has an accelerometer that detects motion. So when you stop the car, the Pura diffuser automatically stops and when you start the car, it turns on. This freshener can also be controlled from the app.
Fragrances: Pura offers a plethora of fragrances including amber, citrus, floral, and fresh scents. They also frequently collaborate with other brands including Anthropologie, Capri Blue, and NEST to create unique scents. Some fragrances like lavender and lemon can act almost like an air purifier to clear the air. Once you use up a fragrance, they have Pura fragrance refills.

Is Pura Non Toxic?

So, is Pura air freshener non toxic? Yes, Pura is non toxic. Their fragrances are made with clean ingredients that are made without GMOs, parabens, phthalates, propylene glycol, styrene, acetaldehyde, dichlorobenzene, ethyl hexanol, formaldehyde, and methyl pyrrolidone.

Pura scents don’t have many of the toxic chemicals found in other conventional air fresheners and diffusers. But let’s dive a little deeper and look at the common ingredients in their fragrances and see if they may cause irritations.

Common Ingredients In Pura Scents

Pura list out the following ingredients in their fragrance product description as potential allergens. Let’s see if it’s safe to use.

Benzyl Alcohol

Benzyl alcohol is a commonly used natural preservative used in skincare and fragrance products to extend the life of the product. It’s necessary to add preservatives to keep germs out. Benzyl alcohol also acts as a solvent to help other ingredients in the fragrance dissolve. The downside is it might cause irritation for some people with sensitive skin allergies. But if you aren’t allergic to this preservative, it is safe for you to use.

Benzyl Salicylate

Benzyl Salicylate is another common natural ingredient found in skincare and it gives the product a sweet floral or musky scent. Although it can cause irritations and allergic reactions, it’s only a concern for those who are allergic to it. Those who aren’t allergic to it can use it safely.

Geraniol

Geraniol is commonly used ingredient derived from essential oils and used in natural repellents. So having this ingredient in your Pura smart fragrance diffuser can potentially protect your home from mosquitoes and dog fleas.

Alpha-Isomethyl Ionone

This is a common fragrance ingredient that can potentially cause skin irritations for people with sensitive skin. But if you don’t have sensitive skin, it is safe to use. It produces floral and violet scents.

Citral

Citral is on the FDA list of substances that are “generally recognized as safe (GRAS)”. It can still cause skin irritations but only for those who are extra sensitive to it. It’s commonly used to create lemongrass oil, lemon oil, and orange oil.

Citronellol

The United States Environmental Protection Agency states that citronellol causes no harm expected to humans or the environment.

Limonene

Limonene is recognized as a safe food additive and flavoring by the Food and Drug Administration. When applied on skin, it can potentially cause irritation for some people with sensitive skin. But it’s safe when used in moderation on those who don’t have skin sensitives.

How to Use Pura Scents Safely

The ingredients stated above are all safe to use in Pura smart diffusers in moderate amounts. Keep in mind a few things to use Pura Scents safely:

Keep out of reach from children and pets

It’s easy for children and pets to accidentally ingest the fragrances which can be potentially toxic, so be sure to keep it away from them.

Use in moderation

Even if the fragrance is made without toxic chemicals, too much of it can cause headaches and be overwhelming. It’s best to use it in moderation. The Pura diffuser allows you to stop the device from diffusing fragrance from your app.

Use in well ventilated areas

Even though Pura scents use low VOCs, it’s still important to use it in well-ventilated areas to prevent buildup of VOCs.

Pura Certifications

IFRA Compliant: Pura follow the standards created by The International Fragrance Association (IFRA). The IFRA sets rules on the types of fragrance material that are allowed and restricts the maximum quantity used.
Fair Trade: Pura pays its employees at market rates or more. They also work with manufacturers that pay their employees fair wages.

Is Pura Non Toxic For Pets?

Pura is safe for pets but it’s also important to keep it out of reach. Ingesting the fragrance oils can be harmful and can potentially cause allergies. Some essential oils are toxic for dogs including cinnamon, peppermint, pine, tea tree, ylang ylang, thyme, and more. Make sure to be extra cautious your pets don’t ingest these essential oils.

Is Pura Fragrance Safe For Babies?

Pura fragrance is safe for babies. Just remember to keep it out of reach for babies to prevent them from accidentally ingesting the fragrance. Pura ingredients are created to be safe for kids and babies.

Frequently Asked Questions: Is Pura Really Non Toxic?

Is the Pura device safe?

The Pura device is safe to use. The air freshener scents are free from parabens, phthalates, and formaldehydes.

Are Pura Scents environmentally friendly?

Yes, Pura fragrances are made cruelty-free and created with sustainably and responsibly sourced ingredients. They use a blend of natural and synthetic fragrance oils and the brand is committed to using ingredients that minimize their environmental impact.

Does Pura have harmful chemicals?

No, Pura does not have harmful chemicals in their fragrances. Some fragrance ingredients may have substances that cause irritation for some people who have extra sensitive skin. But it’s safe to use for people who are not allergic to those ingredients.

Does Pura use essential oils?

Yes, Pura uses essentials oils in their fragrances.

Is Pura worth it?

If you want a nice smelling home with clean fragrances combined with easy to control settings to adjust when to diffuse fragrance, the Pura is definitely worth it. Since you can control when to let it diffuse scent, the fragrances actually last much longer than typical reed diffusers or even scented candles.

Where to buy Pura air freshener?

You can buy Pura air fresheners directly on their website or in some retail stores such as Anthropologie and Neiman Marcus.

So there you have it! Is Pura actually non toxic? Yes, it is and it’s safe to use for the majority of people who do not have extra sensitive skin. If you are sensitive to certain allergens, take a look at the “allergens” section of the fragrance product page and see if that type of substance is listed there. After reading these Pura reviews, we hope you’re able to make an informed choice on whether it’s right for you.

For more non-toxic home fragrance guides, check out these posts!

Is Pura Non Toxic? The Full Breakdown Of Materials Used

What is Pura?